My name is Klaas Kroezen and I am the author of the book Sales, sincere and relaxed. I help professionals and teams strengthen their commercial approach. Often by turning the tide. The result is that customers stay longer, invest more, and a motivated team that is proud to turn customers into FANS. Not with tricks or scripts, but with an approach that suits people. Sincere and relaxed.

With 25 years of experience in entrepreneurship, professional sales, and customer success, I have generated tens of millions of euros in sales. In 21 countries from my own company. With clients such as Google, Samsung, Microsoft, and ING. I have an MBA, am an NLP Master, and am a certified family and organizational constellation facilitator.

After selling my company WUA (market research) in 2022, I will focus entirely on coaching teams, sales professionals, and experts who have customer contact. I believe that everyone who has customer contact makes a difference. I know better than anyone the importance and impact of the right training.

Especially when sales are lagging and customer satisfaction is too low. That is, of course, extremely frustrating and, in addition to margin, also costs a lot of energy and frustration. The tide must be turned. I help with this throughtwo training courses: the Sales Excellence Trainingfor everyone involved in sales and the Customer Success Trainingfor experts with customer contact. This ensures that the entire organization speaks the same language.

My promise? You or your team will improve your sales or customer success skills by at least 10% within one month, measured according to our own Customer Experience Model. I only go for satisfied customers. That's why it's money back if you're not satisfied.

The team

Our Office

We are located in Het Oude Administratiegebouw (The Old Administration Building) in Castricum, a characteristic monumental building on the edge of the North Holland Dune Reserve. This unique location combines a rich history with an inspiring, green environment. The pleasant atmosphere and the dynamism of the entrepreneurs around us make this the perfect place for us to work together and grow. Parking is available across the street (free of charge).

The address is:
, Oude Parklaan 111, Castricum. Room 0.11 

Sincere & Relaxed sales starts with a strong team

I believe that increasing sales starts with a team that genuinely and calmly helps customers, always asking: how can we truly deliver added value? That way, your customers will become fans and new customers will come naturally, like bees to honey, through word-of-mouth advertising.

Selling shouldn't feel uncomfortable

Selling should be something that you or your team do with pleasure and pride. Because these are your next fans. Not out of obligation, but because it really helps. If selling feels forced, your value will not reach the right customer. It's a vicious circle that gets you nowhere.

Get in touch
Discover where you or your team are falling short and how you can improve. In 30 minutes, you will gain clarity on where you currently stand, where opportunities lie, and which training or coaching will benefit you most.