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Discover how to generate more revenue with less stress. Read Sales, Authentic, and Relaxed.
Be the first to receive Klaas Kroezen's book "Sales, Oprecht en Ontspannen" (Sales, Sincere and Relaxed). The perfect Christmas gift for you or your entire team.Â
Order Now
Why does sales so often feel uncomfortable, stressful, and forced, as if you have to stoop to using slick tricks? The answer is simple: we are conditioned to persuade rather than genuinely help.Â
Whether you are an entrepreneur, consultant, sales account manager, or Customer Success Manager, you know that customers nowadays do their own research and are not interested in sales pitches. They expect you to genuinely help them, not push something down their throats. If you approach them in this way, with sincerity, empathy, and a relaxed, confident attitude, they will become so much more: they will become fans.Â
This is a practical guide with insights and tips you can apply tomorrow. Think of it as an invitation to take a closer look at your sales style and embrace an approach that is not only more effective, but also gives you more pleasure and satisfaction. This book is for anyone who is fed up with traditional, pushy sales tactics and longs for something that really works: creating true fans.Â
You will receive the hard copy book within 2 business days.
Simon Kornblum
Director of Visma
Wonderfully written and relatable for everyone in sales. This book exudes sincerity, presenting sales as it should be: with pure intention, as a sincere and relaxed matchmaker connecting the real customer need with what you represent as a salesperson on behalf of your organization. The salesperson as primus inter pares, who with calmness, integrity, and a methodical approach knows how to make the perfect match between supply and demand. This book exudes sincerity in the broadest sense of the word.
 Mark Tigchelaar
psychologist and author of Focus ON/OFF, among other works
In Sales, Klaas Kroezen shows in a sincere and relaxed manner that selling is not about tricks, but about making genuine contact. His approach is down-to-earth, human, and surprisingly effective. No smooth talk, but a way of selling that suits who you are—even if you don't consider yourself a "salesperson" at all.
Order the book "Sales, Authentic and Relaxed" here
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Aftermovie of the book launch
With wonderful speeches by editor Pim van Tol and Simon Kornblum, director of Visma YouServe.
