NEW: Now includes the book Sales, sincere and relaxed

More revenue and less stress with the Sales Excellence Training

Discover sincere and relaxed sales techniques for you and your team from sales expert Klaas Kroezen.

Please contact us
 

Teams from these companies have gone before you

Do you recognize these challenges?

Your sales are lagging behind and you feel that the tide needs to turn. But how?

Attracting new customers is difficult. Existing customers offer opportunities, but these remain untapped. Results are lagging behind and every month begins with the same tension.

The team works hard, but without real energy or collective drive. Everyone does their best, but it doesn't feel like a unified effort. The mentality varies and motivation fluctuates.

Irritations arise between people. Frustrations simmer, communication does not always run smoothly, and minor misunderstandings grow into noise on the line.

Customer meetings are not yielding enough results. They sometimes feel tense, unclear, or superficial. The real impact is lacking. And with it, revenue.

You see the potential, but it's not coming to fruition. As an entrepreneur or manager, you wonder how to bring back the energy and focus. As a professional, you feel like you can do better, but you're not sure where to start.

In short: the foundation is there, but the flow and mindset are missing. And you know that now is the time to turn the tide.

My name is Klaas Kroezen.

From my own company (which I started in my student house), I have been able to sell to companies such as Google, Samsung, Vodafone, Microsoft, and ING in 21 countries. I sold this company in 2022. Now I help teams and professionals sell more and, where necessary, turn the tide with Sales Excellence Training. Read more about me here.

As an entrepreneur and CEO, I know how frustrating it is when sales are lagging and you feel there is more potential. Profitability is under pressure. Frustrations are mounting. The pressure is increasing. Customers sense this and buy even less. You know that the tide must be turned. Preferably as soon as possible. But how?

I'm going to help you with that. I've been through it all myself. I've helped many teams and hundreds of B2B professionals improve their sales structurally, wrote the book Sales, sincere and relaxed, and my clients rate us with an average score of 9.1.

To help you and your team, I have developed the Sales Excellence Training program. It focuses on sincere and relaxed sales. 

*** NEW BOOK ***

Sales, Sincere & Relaxed

Be the first to receive Klaas Kroezen's new book: "Sales, Sincere & Relaxed" with a pre-order discount and free shipping.

Order Book
 

Discover genuine and relaxed sales without tricks

No more sales tricks. With the Sales Excellence training, you will discover: 

✅ How to sellsell from your own strength, not with learned tricks.

✅ The mindset of how to work together for each customer for the long term.

✅ How to turn your customers . A 7 or 8 is not good enough.

✅ How to immediately increase profits by offering fewer discounts, negotiating better, and making customers happier.

✅ How to sincerely and comfortably assist your customers in the best possible way.

No more sales gimmicks!Webelieve that real sales is about an approach that feels right and works.Withour training, you will discover: 

✅ How to sellsell from your own strength, not with learned tricks.

✅ How to use a clear structure in every conversation.

✅ How to build trust and long-lasting relationshipsbuild trust and long-lasting relationships.

✅ How to immediately increase your commercial impact.

✅ How to sincerely and comfortably assist your customers in the best possible way.

The Sales Excellence Training in one month in 3 steps 

Step 1: Kick-off for yourself or with your team

You can choose to start completely online within five minutes (for yourself), or book a personal session of an hour and a half with me within two weeks. For teams, we can usually start with an inspiring kick-off within two to three weeks. We will get started with your business right away and implement the desired change.

I believe in bottom-up and working together; as a team, you set the movement in motion and want everyone who has contact with customers to be involved. From junior to senior. 

Step 2: The Online Sales Excellence Training

Each participant follows the training at their own pace via our proprietary "Klaas Kroezen App." It is extremely user-friendly, practical, and directly applicable to your sales conversations, proposals, and daily customer contacts.

I am your coach during the
program. Are you stuck, do you want to brainstorm, or do you have a customer question? I will think along with you. This will enable you to immediately deliver added value to your customers.
Most participants earn back their investment many times over during the training.

Step 3: One-on-one coaching or a team session + concrete action plan

Once you have completed the online training, we usually schedule the conclusion a month later. This can be done one-on-one with me or with the entire team in a single joint session.

In half a day, you (or your team) will present the action plan: what have you learned? What changes have already been implemented? Where have you been able to secure better deals through professional negotiation? How can you use AI pragmatically? What further actions do you want to implement? And where is the greatest opportunity for growth?

The Sales Excellence Training provides the right mindset, skills, team spirit, and lasting change. Are you ready?

Visma YouServe opted for the Sales Excellence Training

Watch this video to find out why Visma YouServe chose the Sales Excellence Training with 30 sales and marketing professionals and discover how they immediately achieved better results.

 

Choose your path to Sales Excellence

Sales Excellence Training online

€1.750

Complete online training including physical workbook.


Flexible and Independent Learning
Get instant access to all online modules and learn at your own pace, wherever and whenever it suits you;
1 year access.


Get concrete tools, templates, and frameworks that you can immediatelyimplement in your daily sales practice.

Foundation for growth
Build a solid foundation of proven sales principles, essential for any professional who wants to hone their sales skills.

Order now and get started right away

Sales Excellence Training with coaching

€3.750

Would you like to do the training together with a colleague? This is possible for an additional fee of €2,500.


Everything from the Sales Excellence Training 

Plus:

Personal Kick-off Session
Start your training program with a powerful one-on-one session with me to set your goals and draw up a personal action plan.

Results-oriented final presentation
Conclude the training with a personal presentation of your results and receive immediate, valuable feedback for further improvement. 

Please contact us

Sales Excellence Training with intensive coaching

€6.250

Everything from the Sales Excellence Training

plus:

4x 1:1 coaching with Klaas Kroezen
Receive a coaching program with me online or in Castricum. A tailor-made program where I help you achieve your goals.

5 months of contact
I will be available to assist you for 5 months. During this period, you may call or text me for immediate and specific advice regarding your situation.

Are you dealing with a difficult customer, negotiation, or potential deal, for example? 

Don't hesitate and get advice within one business day.

Please contact us

Sales Excellence Training for Teams

Upon request

Customization

 
Everything from the Sales Excellence Training

Plus:

Customized coaching for your team
Coaching and guidance throughout the entire process. The fastest way to turn things around with your team. 

Please contact us

What others say about the Sales Excellence Training

The best proof comes from our customers. Watch the video.

 

Our successful participants

These professionals went before you, transformed their sales approach, and found plenty of energy and enjoyment in creating fans out of their customers. Will you be next?

Who is this training for?

  • Sales and account management teams (internal and external)
  • Experts with B2B customer contact
  • (Beginning) Sales professionals
  • Entrepreneurs
  • Account managers

Whether you are a B2B professional seeking individual growth or aiming to strengthen your entire team commercially, the Sales Excellence Training offers immediately applicable tools. This training is an absolute must for juniors and mediors. For seniors and experienced entrepreneurs, it is a very valuable refresher. The training is also often used to create unity within teams and to enable management/entrepreneurs to pass on their knowledge to the team in an inspiring way.

 

Whether you are a B2B professional seeking individual growth or aiming to strengthen your entire team commercially, the Sales Excellence Training offers immediately applicable tools. This training is an absolute must for juniors and mediors. For seniors and experienced entrepreneurs, it is a valuable refresher and an excellent opportunity to transfer your knowledge and experience to the team. This creates a stronger unit that communicates to the customer with one voice.

Please contact us

About Klaas Kroezen

I know how frustrating it is when sales fall behind. I successfully built a company myself and sold it. After that, I helped hundreds of B2B professionals improve their sales structurally.

Selling should feel good—for you and your customer.

I know how frustrating it is when sales fall behind. I successfully built a company myself and sold it. After that, I helped hundreds of B2B professionals improve their sales structurally. 

Selling should feel good—for you and your customer.

How it works: your 3-step plan

The Sales Excellence Training is designed for maximum impact, affordable budget, and results!

1. Contact us and choose the package that suits you best.

 

2. Immediately follow the Online Sales Excellence Training immediately, or we will start the personal kick-off together.

 

3. After the training, the tide has turned and you, or your team, are at least 10 percent better at sales by selling sincerely and in a relaxed manner.

What's in it for you?

✅ At least a 10% improvement in your sales performance (measured using the Customer Experience Model)

✅ Practicalapplication of AI in customer conversations

✅ Aconcrete action plan that you can implement immediately

✅ Morestructure, confidence, and results in your B2B sales

✅ 1:1 coaching from Klaas Kroezen, with over 25 years of experience and author of the book Sales, sincere and relaxed

✅ At leasta 10% improvement in your sales performance (measured using the Customer Experience Model)

✅ Practicalapplication of AI in customer conversations

✅ Aconcrete action plan that you can implement immediately

✅ Morestructure, confidence, and results in your B2B sales

✅ 1:1 coaching from Klaas Kroezen, with over 25 years of experience 

 Planning in brief 

 

  • Kick-off 1.5 hours individually or 3 hours with a team:
    Depending on everyone's schedules, we'll start within 2 to 3 weeks or later if you prefer.

  • Online Sales Excellence Training 5 hours:
    Flexible to follow. Most participants take 3 to 4 weeks to complete the course. 

  • Final presentations - half-day session:After completing the online Sales Excellence Training, we will work together to put what we have learned into practice. 1:1 or with the team.

 

Kick-off 1.5 hours individually or 3 hours with a team: Dependingon everyone's schedules, we'll start within 2 to 3 weeks or later if you prefer.

Online Sales Excellence Training 5 hours:
Flexible to follow. Most participants take 3 to 4 weeks to complete the course. 

Final presentations - half-day:
After completing the online Sales Excellence Training, we will work together to put what you have learned into practice. 1:1 or with the team.

Please contact us

What happens if you don't change anything?

⚠️ The pressure to deliver results continues to grow.

⚠️ Valuable opportunities remain untapped.

⚠️ Stress and frustration are increasing.

⚠️ Energy continues to decline.

Give yourself a better path: more control, more growth, and more enjoyment in sales. 

⚠️ The pressure to deliver results continues to grow.

⚠️ Valuable opportunities remain untapped.

⚠️ Stress and frustration are increasing within your team.

⚠️ The commercial energy in your organization continues to decline.

Give yourself and your team a better path: more control, more growth, and more enjoyment in sales.

Ready for more revenue and less stress?

Yes, I will contact you now

Still unsure? Then get in touch first. Together, we will see if this is really right for you.

Frequently asked questions